Como CPC (Custo por Clique) você pode economizar tempo, esforço e dinheiro.

Como CPC (Custo por Clique) você pode economizar tempo, esforço e dinheiro.

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Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.

CPM is the standard pricing model, where advertisers pay a price based on the number of impressions each placement receives in a monthly or quarterly basis.

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The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV popularity boom continues.

With RTB technology, brands can automatically place ads in relevant spaces without much effort. Using their DSPs, they set up their targeting requirements. The DSPs select suitable impressions on open auctions, bid on them, and purchase. Aside from being a huge time saver, RTB makes paid marketing campaigns more productive and cost-effective by letting advertisers to: Minimize the manual labor involved in online advertising and hire a smaller team. Get access to the biggest selection of digital ad spaces and formats on the web.

This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.

But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details. 

To determine what ad inventory to bid on, advertisers will set targeting parameters. For instance, a brand may only want to target users who are in a specific region or have visited their website recently.

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O remarking, precisamente não constituindo 1 tipo do publicidade online mas sim 1 recurso de modo a tal, torna a experiência do utilizador que entra em contacto utilizando a sua marca ainda Muito mais personalizada.

What is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.

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Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

Through programmatic advertising and an exchange, the advertisers can determine which users are the most valuable and then adjust bidding accordingly.